I design products from “this could work” to “this actually works.”
Product designer who thinks across product, UX, UI, and implementation.
I design products from “this could work” to “this actually works.”
Product designer who thinks across product, UX, UI, and implementation.
Case Studies
These case studies go beyond the screens. I care about the decisions behind them, the thinking that shaped them, and how I got there.
These case studies go beyond the screens. I care about the decisions behind them, the thinking that shaped them, and how I got there.
CURO AI • AI LEARNING • 2026
CURO AI • AI LEARNING • 2026
5 min read
5 min read
Designing AI for learning, not just answers
HABIT BUILDING • SOCIAL DESIGN • BEHAVIORAL UX • 2025
HABIT BUILDING • SOCIAL DESIGN • BEHAVIORAL UX • 2025
5 min read
5 min read
Designing a social experience that helps people build consistency
Designing a social experience that helps people build consistency
KIVORA • INSTANT SAVE • 2026
Save anything. Organize it. Find it when you need it.
How I see things
I care less about making products look simple and more about making them feel simple.
01
Make complexity disappear
I break down complex problems into simple structures before I start designing. I want the product to do the thinking when it can.
01
Make complexity disappear
I break down complex problems into simple structures before I start designing. I want the product to do the thinking when it can.
01
Make complexity disappear
I break down complex problems into simple structures before I start designing. I want the product to do the thinking when it can.
01
Make complexity disappear
I break down complex problems into simple structures before I start designing. I want the product to do the thinking when it can.
02
Question the obvious
I question my first ideas, try different directions, and keep what actually helps. Sometimes the best idea is the one you take away.
02
Question the obvious
I question my first ideas, try different directions, and keep what actually helps. Sometimes the best idea is the one you take away.
02
Question the obvious
I question my first ideas, try different directions, and keep what actually helps. Sometimes the best idea is the one you take away.
03
Design with reality
I think beyond the screen and design with the people, product, and system in mind. If it only works in Figma, I'm not done yet.
03
Design with reality
I think beyond the screen and design with the people, product, and system in mind. If it only works in Figma, I'm not done yet.
03
Design with reality
I think beyond the screen and design with the people, product, and system in mind. If it only works in Figma, I'm not done yet.
03
Design with reality
I think beyond the screen and design with the people, product, and system in mind. If it only works in Figma, I'm not done yet.